A conversation with Sorse Technology's CEO, Howard Lee, and New Frontier Data's Chief Knowledge Officer, John Kagia. With expertise in the cannabis-infused sector, Howard provides insight into the "canna-curious" consumer, the shift from alcohol to cannabis consumption, and why state-by-state legalization may be more beneficial to small, growing brands.
This week's discussion is focused on the consumer. Experts in cannabis emulsion technology and cannabis consumer insights discuss the dramatic increase in cannabis consumers and the impending shift from alcohol to cannabis consumption. The episode also explores the difference in young and older cannabis consumers, the positive effects of COVID-19, the opportunities that exist in a fragmented U.S. cannabis environment, and the onset of the golden age of cannabis.