Cannaweek - Cannabis Intelligence

Cannabis-Infused Beverages (Luke Anderson)

Episode Summary

This week on CannaWeek, we are joined by Co-Founder of Cann, Luke Anderson, and CEO of New Frontier Data, Gary Allen. Luke and Gary discuss the increasing acceptance of cannabis products among the general U.S. population, and why the U.S. cannabis market's future looks bright. Our guests share insights on a recent survey which found that, for the first time, edibles outpaced joints as consumers’ favorite way to consume, and why that might be. Luke shares his thoughts and experiences on some advantages that infused-products have over more traditional alternatives such as flower and alcohol, as well as some unique challenges the sector faces.

Episode Notes

This week's discussion focuses on cannabis-infused products, and the sector's gaining popularity in the United States. Luke and Gary discuss everything from why the sector is gaining popularity, to some of the best marketing practices in the sector. Luke shares vital insights and experiences, being a Co-Founder of one of the most established cannabis-infused beverage companies in the United States.