This week on CannaWeek, we are joined by Executive Director of the Luxury Meets Cannabis Conference, Jed Wexler, and New Frontier Data Chief Knowledge Officer, John Kagia. Our expert Jed Wexler shares insights on effective ways that producers can build a luxury brand, the role genetics play in building a luxury product, consumer demand for strain-specific products, and much more.
This week's discussion focuses on a rather unique sector of the industry, luxury cannabis. Jed Wexler, Executive Director of the Luxury Meets Cannabis Conference, shares an inside look at how this exciting market sector is evolving.