This week on CannaWeek, we are joined by Co-Founder and CEO of Quim, Cyo Nystrom, and New Frontier Data Chief Knowledge Officer, John Kagia. For this special Valentine's Day episode, we thought it only right to invite the leader of Quim, a pioneering company providing cannabis-based vaginal self-care products for proactive wellness. Cyo speaks on the unique challenges and opportunities that come with marketing non-ingestible products like oils and topicals, building a brand that focuses primarily on female consumers, and her expectations and predictions for cannabis-infused products in the coming years.
This week's discussion focuses on the state of non-ingestible cannabis products like oils and topicals, and how holidays can result in a spike in sales. Cyo Nystrom shares her expert insight on this sector of the industry and her unique experiences with building a brand that focuses primarily on female consumers.